Product: Etude House Dear My Blooming Lips-Talk in PK015 (Dazzling Pink)
Claim: Smooth Textured lipstick supplies vivid color and moist shine.
Quantity: 3.4 g (0.11 oz.)
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Etude house launched 5 new shades on the Dear My Blooming Lips-Talk lipstick line under the Pink Talk umbrella. PK015 – Dazzling Pink is the darkest shade in the line; this bright and bold shade really caught my attention at first glance.
The packaging is beautiful, as is now expected from the Etude House products, and the price is quiet affordable too (8500 KRW).

 
I would define PK015 as a vibrant pink (a bit darker than fuscia) which has blue undertones (duh!). And lipsticks with blue undertones make teeth appear whiter (does not really happen to me but I have heard).
The lipstick shade looks darker in the packaging than it swatches on the lips or hands. But the pigmentation is still awesome (very awesome)!

The lipstick is light-weight and glossy when I first apply it but the glossiness wears off. It does transfer and then fade a fair bit in a few hours but it also slightly stains the lips.
The light stain stays even after the vibrant shade wears off. And it is not blotchy and never feathers out which can happen with moisturizing lipsticks. My lips have not dried out at all after wearing this lipstick.

Despite being a cool-toned lipstick, I expect this shade to work on many skin-tones. And it is a beautiful statement shade. I wear this when I want to look awake and polished while wearing not much makeup (yay for laziness)!
Rating: 5/5
Recommend: Yes
Repurchase: Yes!!!
I am (almost) always pleased with Etude House makeup products despite the fact that I hardly read reviews or take recommendations from others before buying anything and just try out things that appeal to me.
80% of the time I find a good product that works for me! And this lipstick is no exception. I love wearing it. In fact when I got it, I wore it 10 times out of 15 when I went out. My friend teased me so much for wearing the same shade so often despite having such a huge makeup collection. That speaks volume about the Etude House Dear My Blooming Lips-Talk lipstick, doesn’t it?